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    Artlist alternative for brand and ad music

    Updated August 2026 • 5 min read

    Samuel Olsson

    About the Author

    Samuel Olsson is the Head of Growth at Melody and the Managing Director of Kurve, an award-winning growth marketing agency. With over a decade of experience building scalable growth engines for tech companies, Samuel is now focused on solving the biggest problem in music: connecting the 90% of unheard artists with the brands that need their sound.

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    Artlist bundles music, sound effects and footage into an annual subscription aimed at filmmakers and content teams. Melody is narrower on purpose: released indie music, licensed per track for commercial campaigns, from $5, with 75% of the fee going to the artist. If you want one tool for everything creative, Artlist has the wider surface. If you want a distinctive track cleared for an ad, Melody is the tighter fit.

    The short version

    • Artlist is an annual subscription covering music plus other creative assets; Melody is per-track sync licensing.
    • Artlist's catalogue is licensed-for-purpose production music; Melody's is released indie music.
    • Melody licences are perpetual for the creative and do not depend on an active plan.
    • Artlist suits ongoing production teams; Melody suits campaign-based brand and agency work.

    Artlist vs Melody, side by side

    ArtlistMelody
    Licensing modelAnnual subscription. Downloads made while subscribed carry continued-use rights under their licence terms.Per-track licence, paid once, perpetual for that creative.
    Scope of catalogueMusic and SFX, with footage and creative assets on wider plans.Music only — released tracks from independent artists and labels.
    Catalogue originCommissioned and library-first catalogue, produced for licensing.Released indie music from real artists and labels, cleared for sync.
    Typical cost shapeAnnual fee billed up front, tiered by what is included.From $5 per track. No commitment between campaigns.
    Rights clearedCleared for commercial use under the platform licence, with restrictions by tier.Master and publishing cleared together, PDF certificate per licence.
    Artist paymentComposers are paid per their agreement with the platform; terms are not published per track.75% of every licence fee goes to the rights-holder, shown in their dashboard.
    Best fitIn-house video teams and filmmakers producing continuously.Brands and agencies licensing a specific track for a specific campaign.

    Compiled from Artlist's published product and pricing information at the time of writing. Terms change — check their site for current details before you decide.

    Where the two genuinely differ

    A bundle versus a single job done well

    Artlist's advantage is breadth — music, effects and footage under one renewal. That is genuinely efficient for a production team. It is also why the music sits alongside everything else rather than being the product. Melody does one thing: get a released indie track legally into a brand's ad, quickly, at a price you can see before you click.

    Annual commitment versus pay-per-use

    An annual plan is a decision made once a year for a usage level you have to forecast. Per-track licensing moves the decision to the moment you actually need the music. For teams whose output is uneven — three campaigns in spring, nothing in August — forecasting is the expensive part.

    What the music signals

    Production music is written to fit a brief. Released music was written for its own sake and then made available for sync. Audiences cannot articulate the difference, but they hear it: one sounds like it belongs to the ad, the other sounds like it belongs to someone. For brands trying to feel authentic, that distinction is the whole argument.

    Transparency of artist pay

    Melody publishes its split — 75% to the rights-holder on every licence — and shows artists their earnings per transaction. Subscription platforms pay contributors under private agreements. Neither is wrong; only one is a claim you can put in a press release and defend.

    Which one fits your work

    Stay with Artlist if…

    • You need footage and sound effects as well as music
    • Your team produces video continuously through the year
    • An annual budget line is easier to approve than per-project spend
    • You value one login for the whole creative stack

    Melody fits better if…

    • You license music a few times a year, around campaigns
    • You want a permanent licence tied to the creative, not a plan
    • Authentic, released music is part of the brief
    • You want to tell artists — and audiences — exactly what artists earn

    Frequently asked questions

    What is the best Artlist alternative for advertising music?

    If your need is specifically brand advertising rather than general video production, a per-track sync marketplace fits better than an annual all-assets subscription. Melody licenses released indie music from $5 per track, clears master and publishing together, and the licence is permanent for that creative.

    Is per-track licensing cheaper than an Artlist subscription?

    For low and medium volume, yes — you only pay when you use something, and a social licence starts at $5. For teams downloading music every week, an annual subscription usually works out cheaper per use. Count how many tracks you actually licensed last year and compare against the annual fee.

    Can I use Melody tracks in client work?

    Yes. Agencies license on behalf of clients regularly. The licence covers one creative concept including all cutdowns and formats, globally and in perpetuity. A separate campaign needs its own licence.

    Does Melody have sound effects or footage?

    No — Melody is music only. If you need SFX and stock footage in the same place, a bundled subscription genuinely serves you better for those assets, and plenty of teams use both.

    Hear the difference before you switch

    Browse the Melody catalogue free. Every track shows its licence price up front, both rights cleared, from $5.

    Keep reading

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