Sync Licensing vs Playlist Pitching: Which Path is Right for You?
Playlists promise exposure. Sync licensing promises revenue. Here's an honest comparison of both paths for indie artists.
The Playlist Reality
Getting on a major Spotify playlist can drive thousands of streams—but those streams pay $0.003-0.005 each. You need 250,000 streams just to make minimum wage. Plus, playlist placement is increasingly pay-to-play. Learn more about getting your first 1,000 streams.
The Sync Advantage
One sync placement at $5 equals 1,250-1,600 streams in revenue. Plus, sync opportunities often lead to discovery: when your track is in an ad, engaged audiences seek it out on streaming platforms through services like Spotify for Artists. Learn how to get your music in ads or explore more strategies in our Artist Hub.
Start Earning from Sync
Submit your tracks and get paid when brands license your music.
Submit Your Music
About the Author
Samuel Olsson is the Head of Growth at Melody and the Managing Director of Kurve, an award-winning growth marketing agency. With over a decade of experience building scalable growth engines for tech companies, Samuel is now focused on solving the biggest problem in music: connecting the 90% of unheard artists with the brands that need their sound.
View full profile →Related Reading
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