What is a Sync License? Everything Brands Need to Know

If you're using music in your advertising, you need a sync license. Here's what that means, why it matters, and how to get one without the legal headaches.

Sync License 101

A "synchronization license" (sync license) is a legal agreement that allows you to pair music with visual media—like ads, videos, films, or TV shows. Without one, you're infringing on copyright, which can lead to takedowns, fines, or lawsuits. Learn about creative strategy or explore legal music guidance in our Brand Hub.

Why You Can't Just Use Any Song

Music has two copyrights: the composition (the song itself) and the recording (the specific version you hear). To legally use a track, you need permission from both the songwriter and the recording artist. That's where sync licensing platforms like Melody come in—we handle all the clearances for you. See music licensing comparisons.

What About TikTok's Music Library?

TikTok's in-app sounds are only licensed for organic, user-generated content. If you use them in paid ads, you're violating the terms—and risking account suspension. You need a proper sync license for any paid media. Check our TikTok sounds guide.

How Melody Simplifies Sync Licensing

Every track on Melody is pre-cleared for advertising use. You pay one flat fee (starting at $5), download the track, and you're done. No negotiations, no back-and-forth with labels. Just instant, legal music for your campaigns using marketing best practices.

What's Included in a Melody License?

• Use in social media ads (TikTok, Instagram, Facebook, etc.)
• Use in YouTube pre-roll and video ads
• Commercial, non-exclusive rights
• High-quality audio files
• Instant download and usage

Learn about measuring music ROI.

About the Author

Samuel Olsson is the Head of Growth at Melody and the Managing Director of Kurve, an award-winning growth marketing agency. With over a decade of experience building scalable growth engines for tech companies, Samuel is now focused on solving the biggest problem in music: connecting the 90% of unheard artists with the brands that need their sound.

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