Epidemic Sound alternative for brands and ads
Updated August 2026 • 5 min read

About the Author
Samuel Olsson is the Head of Growth at Melody and the Managing Director of Kurve, an award-winning growth marketing agency. With over a decade of experience building scalable growth engines for tech companies, Samuel is now focused on solving the biggest problem in music: connecting the 90% of unheard artists with the brands that need their sound.
View full profile →Epidemic Sound is a subscription library built for creators publishing constantly — you pay monthly and use anything in the catalogue while subscribed. Melody is a per-track sync marketplace built for brand campaigns: you licence a specific released indie track once, keep it in perpetuity, and 75% goes to the artist. Which is right depends on whether you publish weekly content or ship a handful of considered campaigns.
The short version
- Epidemic Sound charges a recurring subscription; Melody charges per track from $5.
- Epidemic's catalogue is produced for licensing; Melody's is released music from independent artists and labels.
- A Melody licence is perpetual for that creative and does not lapse if you stop paying.
- Epidemic is stronger for high-volume always-on content; Melody is stronger for campaign work that needs a distinctive, recognisably human track.
Epidemic Sound vs Melody, side by side
| Epidemic Sound | Melody | |
|---|---|---|
| Licensing model | Subscription. Your right to use the music is tied to an active subscription, with continued-use terms for content published while subscribed. | Per-track licence you own outright. One payment, perpetual licence for that creative, whether or not you ever return. |
| Typical cost shape | Recurring monthly or annual fee per tier. Cost continues whether or not you publish that month. | From $5 per track for social use. Plans available if you licence frequently. |
| Catalogue origin | Commissioned and library-first catalogue, produced for licensing. | Released indie music from real artists and labels, cleared for sync. |
| If you stop paying | New use stops. Continued use of already-published content is governed by their terms. | Nothing changes — licences you have bought stay valid. |
| Rights cleared | Master and publishing cleared through the platform. | Master and publishing cleared in one transaction, with a PDF certificate. |
| Artist payment | Composers are paid per their agreement with the platform; terms are not published per track. | 75% of every licence fee goes to the rights-holder, shown in their dashboard. |
| Best fit | YouTubers, podcasters and social teams publishing several times a week. | Brands, agencies and performance marketers running defined campaigns. |
Compiled from Epidemic Sound's published product and pricing information at the time of writing. Terms change — check their site for current details before you decide.
Where the two genuinely differ
Renting a catalogue versus owning a licence
The most consequential difference is not price, it is what you hold at the end. A subscription grants access while you pay. A per-track licence is an asset: you bought the right to use that recording in that creative, permanently, and it survives a change of tooling, agency or budget. For a campaign that may run for years, that matters more than the monthly number.
Production music versus released music
Epidemic's catalogue is largely commissioned for licensing, which makes it consistent, well-tagged and easy to search. The trade-off is familiarity: the same tracks appear across a very large volume of content. Melody licenses music that artists released as their own work, so a track carries the texture, imperfection and identity of an actual release — which is the point when you are trying not to sound like everyone else.
How the artist gets paid
Epidemic pays composers under its own agreements, which are not published per track. Melody publishes the split: 75% of every licence fee goes to the rights-holder, visible in their dashboard. If 'supports real artists' is part of your brand story, the second model is one you can substantiate.
Cost at low and high volume
Run the arithmetic against your actual publishing rate. If you need music several times a week, a subscription almost always wins on cost per use. If you ship four campaigns a year, paying per track is dramatically cheaper — and you are not paying in the quiet months.
Which one fits your work
Stay with Epidemic Sound if…
- • You publish content weekly or daily and need constant variety
- • You want one predictable monthly line item
- • Consistent, well-tagged production music suits your format
- • Your team is already trained on their search and workflow
Melody fits better if…
- • You run campaigns rather than an always-on content channel
- • You want the licence to survive after the subscription would have lapsed
- • You need music that sounds like a release, not a library cue
- • Paying artists a published, majority share matters to your brand
Frequently asked questions
What is the best Epidemic Sound alternative for advertising?
For brand and ad work specifically, a per-track sync marketplace is usually a better structural fit than a content-creator subscription. Melody licenses released indie music per track from $5, clears master and publishing together, issues a certificate, and the licence is perpetual for that creative rather than tied to an active subscription.
Is Melody cheaper than Epidemic Sound?
It depends entirely on volume. Melody costs less if you licence a handful of tracks a year, because you only pay when you use something. A subscription costs less per use if you publish constantly. Compare your real publishing rate against a subscription's annual cost before switching either way.
Can I keep using Epidemic Sound tracks if I cancel?
Their terms govern continued use of content published while you were subscribed, and you should read the current version before cancelling. The distinction with a per-track licence is that there is nothing to cancel — you bought that specific use outright.
Does Melody cover TV and broadcast?
Standard Melody licences cover paid social, digital and owned channels globally. Broadcast and cinema are handled as negotiated licences because they need additional clearance. Get in touch and we will scope it.
Hear the difference before you switch
Browse the Melody catalogue free. Every track shows its licence price up front, both rights cleared, from $5.
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